In an article titled “Is Take That’s songwriting democracy a publishing bottleneck in America?”, we explored the reasons for the lack of digital availability of Take That’s post-reunion material in the US. We loved hearing from all of you through your comments. There were some interesting and valid comments that popped up in the “comments” section of our post. This post is meant to be a sequel to our last post on Take That. So if you have not read that one, we strongly suggest you do by CLICKING HERE.
Here are some of our ideas to make Take That’s post-reunion material available in the US while increasing their exposure in the US:
Merging publishing rights for the US: The publishing rights of Howard Donald, Jason Orange, and Mark Owen should be licensed to Gary Barlow’s publishing company exclusively for the US. That way, no new sub-publisher needs to get involved for the publishing rights component of post-reunion Take That material being released in the US.
Leveraging data to measure US demand for Take That: 10 Management (Take That’s management company) should run a Musicmetric and NextBigSound report to count the number of “pirated downloads” and “social plays” respectively. This number can be used to calculate the amount of “foregone revenue” tied to Take That’s post-reunion material due to the lack of legal digital availability of the music. This number would help quantify the business problem associated with NOT releasing Take That’s post-reunion material in the US. Unflattering numbers usually get the attention of music executives. Take That’s “foregone revenue” could be one such number. This number will definitely convince the decision-makers to release Take That’s music in the US. Choosing what music to feature should be “based on gut” but choosing WHERE to promote music should absolutely be a “data-driven” decision.
Music aficionados looking beyond terrestrial radio for their music: This suggestion might sound like a shameless effort at self-promotion at first but in reality is not. People in the US should TUNE OUT of terrestrial radio if they do not like what they are hearing. Terrestrial radio served a great purpose at a time when we could trust music connoisseurs to curate and expose us to great music. These music aficionados (i.e. DJs) have been extricated from the playlist programming process over 16 years ago and have been replaced by folks that claim to use market research to determine what “works” on the radio. This is flawed on two levels. Art cannot be dictated by market research. Second, the method used for market research by these folks suffers from a common flaw in business called the “confirmation bias”. That basically involves the market research team making a decision on a set of songs and asking people to validate their decision by asking them questions that would not help uncover limitations in the playlist programming process. If our current music ecosystem does not lend itself to breaking and nurturing artistic talent, we need to rock that ecosystem to ensure that balance is restored. Pop music is a part of our artistic and cultural heritage and the longer we leave its reins solely in the hands of corporate “incompetents”, the more likely it is that we will have nothing left to love in music. Simply accepting the highly flawed music radio ecosystem will lead to music being undermined in the long run. It could lead to the eventual death of the sacred art form of music. That truly would be a tragedy. Why should it matter that terrestrial radio does not play Take That? Tune out of that medium. If there is a mass exodus from terrestrial radio, the folks that control playlists WILL listen to us as opposed to forcing us to listen to what they want us to listen to. There are plenty of internet music radio station (ours included) that features a format that all of you know and love. The mainstream absence of Take That in America is a symptom of a much larger problem. Contrary to popular belief, the pop world in the US does not have to revolve solely around Lady Gaga, Britney Spears, David Guetta, Katy Perry, and Miley Cyrus!
Any thoughts or comments on our ideas? Please feel free to let us know!
RADIO ALERT: We might be one of the few American radio stations that plays Take That’ music regularly. We are definitely the ONLY radio station in the world that plays the solo material of Gary Barlow, Robbie Williams, and Mark Owen regularly. Currently, “Candy” by Robbie Williams is getting 5 plays a day on our radio station. IF you are reading this on a mobile device (smartphone, tablet etc.), CLICK HERE to listen to our radio station. If not, listen to our station from ANY part of the world by clicking on the button below.